 Welcome! 
Dear Industry Friends,
I’m pleased to greet you as you travel through the American Floral Endowment’s (AFE's) newly designed Web site, and as we celebrate AFE's 50th anniversary.
As you explore our site, you’ll see the Endowment leads industry research and development efforts with a simple, yet powerful objective – improving and strengthening the floral industry for its members and the general floral consuming public.
As the Endowment grows through generous contributions, it generates more and more dollars for industry development and advancement. Nowhere else do your contributions transform into such a direct and important investment in the industry’s future.
AFE funds research at universities throughout the country developing the new knowledge and technology to provide better quality floral products, affecting you whether you are a grower, wholesaler, retail florist or operate an allied business related to flowers and plants. Educational funding targets youths at the high school and college levels - attracting young people to flowers and plants and ultimately drawing talented people to the floral industry.
Please explore the Endowment's new Web site and consider supporting AFE's work with a tax-deductible contribution. Thanks to all of our contributors for past and future support.
Sincerely,
Red Kennicott
Chairman, American Floral Endowment |
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50th Anniversary Fundraising Dinner Celebration |
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 Join us in celebrating AFE's First 50 Years of funding unparalleled research and education during our annual Fundraising dinner, September 22 in Orlando.
The fundraising dinner, held annually in conjunction with the Society of American Florists' annual convention, will honor the thousands of florists, wholesalers, growers, suppliers and scientists who have worked tirelessly for decades to make the Endowment the industry’s premier research support organization.
To register for AFE’s 50th Anniversary dinner on September 22nd, become a dinner sponsor, or to make a general contribution to AFE, contact Debi Aker at
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
, (703) 838-5211. |
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Research News
- Special Research Report # 703 - The Appeal of Biodegradable Packaging to Floral Consumers: Part 3
Charles Hall, Bridget Behe, Ben Campbell, Jennifer Dennis, Roberto Lopez, Chengyan Yue, Texas A&M University, Michigan State University, Purdue University, University of Minnesota
- Special Research Report #702 - The Appeal of Biodegradable Packaging to Floral Consumers: Part 2
Charles Hall, Bridget Behe, Ben Campbell, Jennifer Dennis, Roberto Lopez, Chengyan Yue
Texas A&M University, Michigan State University, Purdue University, University of Minnesota
- Special Research Report #701 - The Appeal of Biodegradable Packaging to Floral Consumers: Part 1
Charles Hall, Bridget Behe, Ben Campbell, Jennifer Dennis, Roberto Lopez, Chengyan Yue
Texas A&M University, Michigan State University, Purdue University, University of Minnesota
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Specialty Research Final Reports |
The following reports represent the final finding from the American Floral Endowment research funded.
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Scholarship News
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Intern Scholarship Deadline Approaching - October 1! |
Applications are being accepted for the American Floral Endowment’s (AFE) Vic & Margaret Ball Intern Scholarship & the Mosmiller Intern Scholarship Program for eligible students looking to gain experience in greenhouse production, floral retail and wholesale, and allied trade fields.
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2010 Scholarship Recipients Announced |
| Sixteen horticultural students are beginning the school year with scholarships from the American Floral Endowment totaling more than $22,000. "These very deserving individuals have demonstrated their commitment and passion for the floriculture/horticulture industry," said AFE's Scholarship Chairperson PJ Ellison, of Ellison's Greenhouses in Brenham, Texas. "We are very pleased to be able to help them along their career paths."
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AFE Announces 2010 Paul Ecke Jr Scholarship Recipient |
AFE Announces 2010 Paul Ecke Jr Scholarship Recipient
A Michigan State University (MSU) graduate student, currently pursuing her doctorate, has been awarded the American Floral Endowment’s 2010 Paul Ecke Jr. Scholarship.
Daedre Craig, who is currently receiving the Michigan State University Plant Science Fellowship, is the head grower for the MSU Horticulture Organization of Graduate Students and has been recognized by numerous organizations for her achievements in research and academia. This latest achievement nets her a scholarship of $8,000.
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