Why the Endowment Funds Production and Post-Harvest Scientific Research?

The Endowment funded Production and Post-Harvest Scientific Research Projects provide essential knowledge for a growing and dynamic floricultural industry. The complex and diverse structure of the industry makes it difficult for single entities or individuals to support highly comprehensive research programs! The Endowment, however, allows all industry representatives regardless of size to contribute and assure continuous industry related research and, thus, maintain a strong, vibrant floriculture industry.

Who benefits from a strong floral industry?

The answer is simple - Everyone! Currently, the size of the industry is estimated at $19 billion annually and growing. It is third in wholesale agricultural value only to corn and soybeans. It provides jobs throughout the economy. In addition, it offers aesthetic products that meet consumer demands and needs. It has been proven that the diversity of floral products provides added value and quality of life to the consumers.

What research is required to ensure that the floral industry thrives and meets the expectations of all its segments and the consumers?

The answer is not simple and needs change over time. The Board of Trustees of the American Floral Endowment fully understand this challenge. Prior to making yearly funding decisions, they receive inputs from many industry and scientific sources.

Thus, industry needs and creative research projects drive the funding process.